The happiest music festival kicks off its 2015 edition with a first stop in Shillong.This is the Bacardi NH7 Weekender’s maiden trip to this beautiful city, scheduled at the RBDSA Sports Complex, Madan Kurkalang, Bhoirymbong on October 23-24

The Shillong leg features artists from diverse genres playing across five different stages, including global giants Megadeth and The Wailers alongside Indian favorites like Kailasa, Papon And The East India Company, Parikrama, Indus Creed, Bhayanak Maut, Nucleya and the emerging experimental rock act Akummika to name a few.

Adding to the musical fervor will be incredible stage designs, awe-inspiring art installations as well as an eclectic selection of food.

This year the festival’s Bazaar will also feature for the first time Engrave’s Maker’s Market, a specially curated space for artists, craftspeople, DIYers and hobbyist entrepreneurs from across India to showcase their creative products. From hand-woven baskets and beaten metalware, to funky tees, fashion accessories, jewelry, bags, art, home décor and more, this will be smorgasbord of unique products.

Tickets can be booked at or bought at the festival venue itself on October 23 and 24. You can log onto to get a list of all the places where festival tickets are available.

Young music fans born after October 24, 1994 can purchase their Under 21 ticket at Rs. 1000 which is valid for both days of the festival. Regular Season tickets (valid both days) are priced at Rs. 2000 and Single Day Tickets at Rs. 1250. All ticket holders are issued a wristband that gives access to all the stages at the festival. Gates to the festival open at 2:00 PM on both days. Log on to to also find some special deals on F&B coupons with ticket purchases in Shillong.

For Persons with Disabilities and Persons with Mobility Impairment, a PA ticket is available for any one designated person accompanying (PA) the guest to the festival as well as acess to a designated drop off zone at the festival entrance. PA access can be requested by the festival-goer by emailing help[at] For further details visit the website.

Shuttle services will also be available to the festival venue from prominent boarding points in Shillong.

These are the routes chalked out to help get there hassle-free:

After Shillong, the Bacardi NH7 Weekender 2015 travels to the remaining four editions of the festival which include October 31-November 1 in Kolkata, November 28-29 in New Delhi, December 4-6 in Pune and December 5-6 in Bangalore.

Since 2010, the BACARDÍ NH7 Weekender has grown to be one of the country’s most beloved musical weekends - representing Bacardi India and Only Much Louder’s commitment to bringing fans unforgettable musical experiences - a reflection of the untameable spirit of the festival.

Complete Day-wise Line-up for Shillong:

Friday, October 23

The Wailers (Jamaica), Papon and The East India Company (Guwahati), Parikrama (Delhi),
Indus Creed (Mumbai), The Raghu Dixit Project (Bengaluru),
Dualist Inquiry Band (Delhi / Mumbai / Kolkata), Shaa'ir + Func (Mumbai), Reggae Rajahs (Delhi),
Ankur & The Ghalat Family (Mumbai), The Ska Vengers (Delhi), The F16s (Chennai),
Madboy/Mink (Mumbai), Nischay Parekh (Kolkata), Sandunes (Mumbai), Nicholson (Mumbai),
Bombay Bassment (Mumbai), Borkung Hrangkhawl (Delhi), Imphal Talkies (Tripura), Your Chin (Mumbai)

Saturday, October 24

Megadeth (USA), Kailasa (Mumbai), Nucleya (Delhi), Soulmate (Shillong),
Lou Majaw & Friends (Shillong), Scribe (Mumbai), Swarathma (Bengaluru),
Bhayanak Maut (Mumbai), Blackstratblues (Mumbai), Skrat (Chennai),
Undying Inc (Delhi), EZ Riser (Mumbai), Pangea (Mumbai), Street Stories (Shillong),
Sound Avtar (Mumbai), Lucid Recess (Guwahati), Summersalt (Shillong), Acollective (Israel), Akummika
(Dimapur), Nanok (Mumbai)

For more information about all of the artists performing at the BACARDÍ NH7 Weekender 2015, visit

About Only Much Louder (OML)

OML delivers creative and insightful ways of working with artists and brands to create incredible entertainment properties, content and experiences for fans and consumers. With over a decade’s experience in live events, artist management, television and digital properties, and more, OML has been an integral part of the burgeoning music, comedy and alternative culture scene in the country.

OML manages and books some of the biggest independent music and comedy acts in the country and around the world. OML produces some of the country's most exciting live music properties like the BACARDÍ NH7 Weekender (described by The Guardian as "India's answer to Glastonbury"), the Invasion Festival (which was headlined by the world's #1 DJ David Guetta in its 2012 edition) and A Summer’s Day (a festival which was headlined by Norah Jones in its 2013 edition). In 2014, OML added another new festival to its calendar,

Stage42 which featured over 150 events in music, comedy and theatre across 7 cities. In the comedy space, OML has promoted and produced the Russell Peters Notorious Word Tour 2013 in India, and the Royal Turds by All India Bakchod.

OML creates cutting-edge and engaging televised and digital content in the country. This includes television series like The Dewarists (which was awarded a Bronze Lion at the Cannes Lion 2012), the AIB 365 sketchcomedy show (India's fastest growing YouTube channel), MTV Sound Trippin' and A Twist of Taste on Fox Traveller., OML’s music and alternative lifestyle culture platform, is the preferred destination of urban counterculture trends in music, arts, design and youth lifestyle.

The happiest music festival kicks off its 2015 edition with a first stop in Shillong.This is the Bacardi NH7 Weekender’s maiden trip to this beautiful city, scheduled at the RBDSA Sports Complex, Madan Kurkalang, Bhoirymbong on October 23-24




By Shonali Yadav

The History and vision

Terra Madre is the South American Indian name for the Earth Mother, venerated by millions of farmers and peasants all over the world. In 2004, Slow Food, a global, grassroots organization with a commitment to preserving local food cultures and to promote the sustainable use of natural resources to ensure that everyone on the planet has access to good, clean and fair food, had an idea to create an entity that would be the living embodiment of this phrase and philosophy. They started the Terra Madre network, an international network of food communities - groups of small-scale producers and others united by the production of a particular food and closely linked to a geographic area. In 2011 Slow Food organised the Indigenous Terra Madre (ITM), its first ever event dedicated entirely to indigenous peoples. Held in Jokkmokk, Sweden, hosted by the Sa´pmi tribe of Northern Europe, it brought together representatives of indigenous communities from around the world to celebrate their food cultures and give them a unique opportunity to share their knowledge of food production.

The Event

This year, the second edition of the Indigenous Terra Madre (ITM) meeting, also called the International Mei-Ramew 2015 (IMR 2015), as it joins hands with the local festival Mei Ramew, Mother Earth in the local Khasi language, a recurring celebration of the land and its harvest, will be held in Shillong, from 3rd to 7th November. This years theme is The Future We Want: Indigenous Perspectives and Actions. It is a joint venture of the Indigenous Partnership for Agrobiodiversity and Food Sovereignty (Indigenous Partnership), Rome, Italy; Slow Food International, Bra, Italy; and the North East Slow Food and Agrobiodiversity Society, Shillong. Forty one villages from Meghalaya, representing various local tribes, have agreed to be co-hosting villages for ITM 2015/IMR 2015.

This five-day fiesta of food, culture as well as an exchange of information and learning, will see eighty indigenous tribes from 52 countries around the world, including the Aborigines of Australia, the Amazonian Indians, and native American Indians, and about 100 tribes from across India converging with national and international food specialists, star chefs, scientists, academicians and some of the nation's and the worlds most prestigious food and farming-related organisations. These include the United Nation’s Food and Agriculture Organisation, Biodiversity International, Botanical Survey of India, Department of Agriculture (Government of Meghalaya), Department of Horticulture, Meghalaya, Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ), North Eastern Hill University (NEHU), North East Network (NEN), North Eastern Region Community Resource Management Project (NERCORMP), Platform for Agrobiodiversity Research (PAR), Slow Food Deutschland, Slow Food USA, Slow Food Youth Network, Terra Madre, Department of Arts & Culture (Goverment of Meghalaya), Directorate of Sericulture & Weaving (Government of Meghalaya). It will be a powerful platform for indigenous food communities and other global supporters to showcase their traditional knowledge, evolving skills and sustainable practices that safeguard natural resources and contribute to a resilient food system. It will also give these food communities an opportunity to interact with scientists and policymakers and reflect on evolving food issues which will contribute to new learnings and best practices. Not least the event will be an occasion to celebrate the wonderful cultural and biological diversity of indigenous communities as expressed in their songs, dance, dress, folklores and food systems that have evolved through generations of close interaction with nature. The traditionally marginalised voices, such as youth, women knowledge holders, the physically challenged, and indigenous farmers, pastoralists, hunter-gatherers, remote dwellers and fisher folk, will actively participate in the deliberations of the gathering.The event will also highlight the Slow Fashion movement of the North East, which aims to glamorise traditional textiles and weaving practices in North East India that are a crucial part of the sustainable, environmental and ethical movements of the world.

Along with the significant global implications of this event, including drawing attention to the innovations of indigenous communities across the world and the efforts and successes of governments and other global organisations, will be the tremendous boost it will provide to the initiatives of the government and communities of Meghalaya and North East India and the opportunity to experience the cultural and biological delights of the region. Visitors will be able savour the local palette and international chefs will get an opportunity to learn and experiment with the local produce and cooking techniques.

The Program

The programme will consist of conferences in plenary on themes such as Advancing local food systems for the future we want, Understanding wellbeing and the future we want, Learning from matriarchal societies: nutritional security and local food systems, Supporting agroecology and agrobiodiversity for future food security; followed by thematic track sessions such as “Understanding Women’s Crucial Role In The Future Of Food And Nutrition, The Pastoralists Get Together, Climate Change And Local Food Systems, Stories Of Indigenous Communities, Inspiring Stories Of Agroecological Approaches, Shifting Cultivation– A Misunderstood Ecological Practice; and followed by taste workshops, field visits and the food festival on the last day.

Schedule of Events

3rd Nov
Opening Ceremony (Venue - NEHU Convocation hall, by invite only) 4th Nov
Conference Events (Venue - NEHU Convocation hall, delegates only)
11:15 - 12:45 pm (parallel sessions)
Youth & The Marginalization Of Good, Clean And Fair Local Food Systems
From Field To Plate: Stories of Slow Food, North East Slow Food and Agro-Biodiversity Society, Other Producer & Chef Alliances
3:45 - 5:15 pm (parallel sessions)
Peace: An Essential Element Of Wellbeing
Promoting Local Economies And Livelihoods For Wellbeing 5th Nov
Conference (Venue - NEHU Convocation hall, delegates only)
11:15 - 12:45 pm (parallel sessions)
Are Matriarchal Communities of Today Societies Of Peace?
Understanding Women’s Crucial Role In the Future Of Food & Nutrition
3:45 - 5:15 pm
Climate Change And Local Food Systems - Inspiring Stories Of Agroecological Approaches - Shiing Cultivation – A Misunderstood Ecological Practice? 6th Nov
Field Visits (Venue – Various Villages)
7th November
Venue – Mawphlang
Mawphlang Food Festival and Closing Ceremony
Biodiversity Fair aimed to display the rich and varied bio diversity of the North East region

Other events

Venue – NEHU Cultural Centre

  • Eri Weaving Discussion and Display (an initiative by North East Slow Food and Agro-Biodiversity Society as an avenue for livelihood)
  • Presentation by Keystone Foundation and Deccan Development Society on Community Seed Bank and DDS
  • Presentations by FOA & IFAD ( United Nations Organisations)
  • Film Festival with Indigenous Films from Insigt Share UK and Woodpecker Film Festival
  •  Display by Austrian group on use of local ingredients, making yogurt, fresh cheese, chutneys, strudels, and distillation of local herbs
  • Agrobiodiversity Research display
  • Youth Workshops by Slow Food International
  • Indigenous Presidia Room showcasing Presidia Products (products made from unique indigenous food products that are disappearing)
  • Presentation by Kivulini group from Tanzania on Pollinators
  • Presentation by Bioversity International and MS Swaminathan Research Foundation on Climate Change and Underutilized Crops
  • Youth Forum Disco
  • Exhibition of Indigenous musical instruments
  • Photo exhibition of Meghalaya and video screenings
  • Performances at the Amphitheater
  • Food Stalls by local ribes

Venue - NEHU Convocation Hall, all day

Taste Workshops – Tasting of of edibles including insects, honey (wild honey of Manipur, rock honey from South India, citrus honey from the local Garo hills), wild foliage, fermented foods (such as axone, tyrumbai, and bamboo shoot, session facilitated by Chef Jo from South Korea)

ITM Kitchen – Food counters by chefs

Venue – Institute of Hotel Management

Theatre of Taste - Meat carvers share the concept of Slow Meat from Slow Food Germany and Slow Food America


The second edition of the North East Festival kicks off in the Capital from November 7. It will showcase the best from the region till November 10. Other than handicrafts and cultural shows, the festival will feature leading music bands, fashion shows, films and traditional sports too. The inaugural session will see all the 16 medal winners of Commonwealth and Asian Games. Mary Kom, Sarita Debi and Devendra will be some of the sports star on the opening day. Zubin Garg, Mayukh Hazarika, Testseo Sisters, Reuban Masangva are some of the popular musicians from the Northeast who will enthrall the audience. And of course, a variety of Northeast cuisine will be available.

Date: November 7-10
Venue: IGNCA, Janpath, New Delhi


‘FRAGRANCES FROM THE NORTH EAST’-A North East Film Festival organised by Directorate of Film Festival, Ministry of Information and Broadcasting, Government of India.
This will have much more than just films from the Northeast. There will be exhibition-cum-sale of  of traditional handicrafts and artifacts from the region. Not to forget, the sumptuous delicacies from the eight states. Do not miss this.

Entry to musical performance and cinemas FREE on first come first basis. A Photo Identity Card is required for security reasons.

When: 22nd – 24th August 2014
Where: Siri Fort Auditorium Complex

Colours of Northeast in Mumbai

To celebrate the vibrancy of India's Northeast, to encourage the film industry to shoot in exotic, pristine locations in the Northeast, to promote the rich handicrafts and local fabrics of the region, a unique one-day festival promoting the Northeast is getting organised in Mumbai this week.

Taj Group is all set to host the prestigious Northeast Festival on May 17, 2014. Organised by Trend MMS, a leading socio-cultural trust, in association with the state government of the Northeast regions, the festival now comes to Mumbai. It will be held at the iconic Taj Mahal Palace and the event, Colours of North East, will see celebrities, corporate honchos, media personalities among others marking their presence at the exclusive, by-invitation-only, evening.

With Taj Vivanta all set to open in Guwahati – the Taj Group already has two Ginger hotels in Guwahati and Agaratala – this is clearly Taj’s way of paying a tribute to the rich heritage and culture of the northeast. The one-day festival will showcase musical performances by top musicians of the region, including Zubin Garg, Soulmate, Tetseo Sisters, Guru Reuban Masangva besides also showcasing ethnic fashion from the region by top designers such as Yana Ngoba, Garima Saikia Garg and Dhiraj Deka.  Brand ambassadors of the festival, Adil Hussain and MC Mary Kom, along with Hindi film actor John Abraham, will walk the ramp wearing creations of the top designers. Guests will also sample the rich cuisine of the Northeast.

For more details:
Dial: 91 22 6665 3366

Sikkim Summer Carnival

Experiencing the Yak safari, white-water rafting on the Teesta river, and tasting local North East cuisine -- if you want to experience all this and more, head to Gangtok this summer season. And while at it, don't miss the five-day Sikkim Summer Carnival (May 11-15). The city comes alive with this extravagant festival that is especially curated for tourists as part of Gangtok's annual event. Enjoy the traditional Sikkimese dance performances, watch films that focus on the region's beauty and splendor, check out exhibitions of local arts and crafts, and catch the flower shows highlighting flowers of Sikkim like orchids, rhododendrons and primulas. Held in the White Hall in Gangtok, which is the venue of the carnival , you . Other highlights include the yak safari, a local food festival and white-water rafting on the Teesta river.

For more details



The Konyak Nagas celebrate the arrival of spring with their festival, Aoling. This festival stretches for six days and is held in the first week of April. This is also the Konyak New Year. During Aoling the Konyaks perform different rituals like animal sacrifices, agriculture related activities, dancing and feasting and also one day is kept for cleaning the houses and the village.

Date April 1-6
Place Mon district, Nagaland


The Adi Gallongs in the Along-Basar-Bame area celebrate Mopin festival in the first five days of April. Mopin is thought to bring wealth and prosperity to the households as well as to the village. It is also believed to drive away the evil shadow and to receive the blessing of God for universal happiness. The Adi Gallong villages come alive with the dancing and chanting of their rhythmic songs made livelier by smearing rice powder on each other’s face.

The Mopin festival plays an important role in the cultural scenario of the Gallong tribe. The village folk don their traditional costumes and organize the amazing 'popir dance', expertly performed by the female folk. They form a circular queue, one group assemble themselves and chant folk songs, while the other complements this with dancing, keeping to the beat of the songs.

Date: April 1-5
Place: Along, Basar areas of Nagaland

Aoling is best seen in and around Mon. Mopin is celebrated in Along, Basar areas. Our itinerary takes you to the Konyak inhabited areas like Mon Village, Longwa, Shangnyu and Langmeang and also to the Gallong villages of Along, Basar, Kabu and Paya.

International Tourism Mart (for the Northeast)

Where: Shillong (Meghalaya)
When: 13-15 Oct, 2014


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